The “Hand-Me-Down” Concept
How many of us have given/received hand-me-downs as children and how many of us have given/received hand-me-downs for or from our children as adults? That is just the way of things, we don’t want to waste and there is always someone else who could benefit from what we can no longer use. We take our time and pack these items which are no longer usable to us and we give them away, to family, to friends, to charity, to whomever we feel will benefit from them. Do we ever give them back to the original manufacturer or store from where we purchased them so they can reuse or resell them? No, that’s ridiculous, why would we want those manufacturers and stores making more money from us than they already do? This is a simple principal to understand and just about everyone has dealt with it at some point in their lives.
Now let’s take this principal in it’s simplest form and apply it to gift/prepaid cards. If we receive a gift or prepaid card for a special occasion we are grateful to the giver. We use the card for items we either want or need, there’s the similarity, we USE the card. After we have exhausted the card’s purchasing power, say we use it down to $4, what do we do with that card? Well the average consumer tucks it away somewhere and forgets about it; after all what can you do with $4 on a gift card? Time goes on and this same scenario plays itself out on countless occasions throughout the year and you end up with a drawer full of $2, $3, and $4 gift cards which you have no intention of using and deep down inside have already written off. This happens every day in every corner of the world and the banks and businesses which issue these cards love it, it creates not just a few extra bucks for them it creates an entirely new revenue stream for them, so much so that the Federal Government has gotten into it with its new CARD Act. The CARD Act is touted as a law for the consumer yet the consumer gets no benefit from it nor do they regain control of their funds.
The time has come for a company to utilize the “hand-me-down” concept and Matter Of Change is that company! Matter Of Change cards will allow the consumer to “link” their card purchased from the Matter Of Change website to a charity of their choosing. After the recipient has used the card to their satisfaction whatever funds are left, if there are any, will be donated to the chosen charity in the name of either the giver or consumer and a receipt will be emailed to either for taxes!
How do you like that? You give a card, it gets used to the recipient’s satisfaction, and if anything is left on it it gets “handed-down” to a charity which can use it for the benefit of its cause! And as an added bonus there’s the receipt for the donated amount, which at the end of the year could add up. This is truly a win-win-win-win situation and everyone involved feels better about themselves for helping out.
Please comment and let us know what you think; we utilize all feedback!
Sincerely,
Darren Cannao
President/Founder, Matter Of Change